Serving Customers in Global Markets - Essay ExampleLaughter, fear, sadness, desire, and inspiration are just some of the many emotions TV induces in viewers. TV reaches millions of people worldwide, is affordable, and combines audio and visual power to create the ultimate advertising machine. Below is a screenshot of a TV advert:Website advertising uses the power of the internet to convey the intended messages to consumers. With increased internet penetration and the expansion of the “internet generation,’ website advertising is giving TV a run for its money (Aalberts & Nill, 2012:97). In fact, website advertising is currently the second-most powerful advertising media in the world, in terms of revenue and reach. Just like TV, when used correctly, website advertising can trigger different emotions in consumers and capture their attention (Barry, 2012:37). These facts make these two media the best options for discussion in this paper.